Nov 18, 2012

Old-fashioned living


James says: "When I was humming the tune of an oldie recently, it suddenly struck me how so much meaning could be contained in just three simple words of its title and chorus: 真善美. The world today tells us to go after wealth, fame, sex, fast cars… In comparison, 真善美 seems so outdated! But I know that there’s immense satisfaction if we choose to work and live instead by the old-fashioned 真善美 – truth, kindness, beauty."

James Teo founded graphic design studio ampulets in 2006. The studio loves working on visual identity, editorial and book designs. In 2012, ampulets launched the product label Neighbourgoods to make everyday objects inspired by the beauty and honesty of things close to home, close to heart.


Good Sweat #6/ 真 善 美
by James Teo/ ampulets
38cm x 38cm
100% cotton, poplin weave and embroidery
Limited edition of 100
Made in Singapore

About Good Sweat #2-6
Good Sweat #2-6 is a series of 5 handkerchiefs, 5 designs, 5 inspirations, by 5 creatives with Neighbourgoods. Check out the rest of Good Sweat. 

Each hanky is available for S$30 each, or S$28 (1 set of 5 at S$140) if you pre-order and collect on 29 November at the launch. Each hanky is wrapped in printed kraft paper and placed inside a Neighbourgoods envelope, all ready for you to give to a loved one.  

To pre-order, write to us at info@ampulets.com.  Profits will go to a charity. 

Good Sweat is an old-fashioned reminder that what matters is not the scale of the work or its reward, but to take care and to take pride in whatever we do. Good Sweat also celebrates the spirit of those who persist, however humble or challenging their job may be, in perfecting their craft.